Strengthening community

with EV ambassadors

  • Proactive: Developed EV charging ambassador program and crafted driver spotlight profiles, interviewing drivers by phone and/or email and editing their responses for clarity and impact.

  • Inclusive: Promoted that driving electric is for everyone—not just wealthy folks or people in California.

  • Collaborative: Worked with social media team to recruit prospective EV ambassadors who hailed from different regions and drove different vehicles. Collaborated with design team on compelling campaign imagery.

  • Rewarding: Profiles attracted web traffic, engaged ambassadors, and showed electric is for all. Plus, participants received a fun ambassador “swag bag” including branded license plate holders, t-shirts, and more.

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Brittany drives a Tesla in Atlanta and documents her experience on Instagram.
"It's kinda fun driving the Taycan because the vast majority of people I run into have no idea it's electric, they just think it's an ordinary car." - Griffin, Porsche Taycan driver
Dennis lives in New Jersey and wanted to go electric, but needed to find the right fit first. Hyundai made it happen with a great lease deal on the Ioniq Electric.
Gabe drives a Chevrolet Bolt EV for rideshare services Uber and Lyft. See how he saves with electric.
Think EVs aren’t for road trips? Think again.
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