Shifting mindset

with educational content

  • Foundational: Developed easy-to-use, repeatable template for series of “how to charge” posts designed to educate buyers in the consideration phase about new EV models.

  • “Sticky”: Collaborated with web team on recommended content functionality to keep visitors on site and help give them a clear path through the buyer journey.

  • Powerful: Each post consistently drove tens of thousands of page views each month, over time, without fail.

  • Iterative: Continually evolved template and program to accommodate changes in charging tech.

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Energica Motors is an Italian manufacturer dedicated to creating high-performing electric motorcycles for racing, city and highway riding. The first Italian manufacturer of high-performing electric motorcycles, Energica has always been focused solely
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Harley Davidson is breaking into the world of EVs with its new all-electric LiveWire motorcycle, which boasts a 15.5 kWh battery that's rated for 146 miles of range.
The e-tron SUV is Audi’s first all-electric EV, and it has a 95 kWh battery rated for 204 miles of range.
The Nissan LEAF PLUS, a version of the next-generation Nissan LEAF with a 62 kWh battery pack rated for 226 miles of range, has DC fast charging capability.
The Kia Niro EV is an all-electric crossover utility vehicle with DC fast charging, also available in a plug-in hybrid version.
The Mitsubishi Outlander Plug-in Hybrid Electric Vehicle (PHEV) is a crossover utility vehicle with DC fast charging.
The Chevy Volt is the best-selling plug-in hybrid electric vehicle (PHEV) of all time: more than 130,000 have been sold since its release in 2010. Early models offered about 40 miles of all-electric range, while the latest Volt has 53 miles. Both are
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